Building a strong and recognisable brand for a niche product entering the market. This project started with identifying and researching our direct competitors. We followed this with consumer research where we through a diverse audience collected relevant data. We gained insights and defined the brand, consumer, category and cultural truth.

Further we defined the brand personality. Which will provide a clear guide to how the brand (Noko) will communicate. We explored the product on a deeper level drawing insights regarding it’s key values, what the emotional drivers for consumers were and how we saw the product/brand communicating in terms of shapes and colors.

The final delivery containg a brand strategy, brand personality, application and packaging examples and a detailed brandbook together with usage guidlines. The brandbook contains description and usage of the logo, font, color pallete, tone of voice and the brand personality.

Art direction, Tone of voice, branding, Design.